CuratedbyJU · Independent creative studio
2025 · Lookbook editorialBack To Office ’25
Five looks, produced in-house. An editorial modelled by Joseph Usiagwu.
Explore the lookbook ↗Independent fashion & creative studioAbuja, Nigeria · Est. 2022
Freedom to be
oneself is luxury.
Clothing, stories and experiences rooted in identity. CuratedbyJU brings an independent point of view to what we wear and what we create.
A point of view. A way of being.HOMEGROWN.
Collection editorial / 2025The collection archive.
01 / Clothing & identity2025 · Lookbook editorial
2025 · Collection archiveHOMEGROWN
Heritage, youth and community. An exploration of Ankara and scuba fabric through a contemporary lens.
Explore the editorial ↗
2024 · Collection editorialThe Community Set ’24
The JUST YOU tee and shorts. Everyday pieces built around a shared belief in individual expression.
Explore the editorial ↗Archive enquiries are welcome. Availability, pricing and delivery are confirmed directly before an order is placed.
02 / The creative studioYour vision.
Our creative
instinct.
From the first idea to the final fitting, we help brands and collaborators shape a clear creative direction and bring it to life.
Start a project ↗Creative direction 01
Styling & wardrobe 02
Garment development & production 03
Campaign & event production 04
For fashion brands, artists and organisations looking for a thoughtful creative partner. Share your brief, timeline and budget to begin.
Selected work.
03 / From the archive
Featured studio project / 2026
Made of Memory.
SHUSHI × Victoire by Jansen Holland.
Wardrobe direction & garment styling by Joseph Usiagwu.
01HOMEGROWN
CuratedbyJU · 2025
Collection design & production
03MADE OF MEMORY ↗
Request a project portfolio ↗SHUSHI × Victoire by Jansen Holland · 2026
Joseph Usiagwu · Wardrobe direction & garment styling
There is freedom in knowing who you are. And purpose in what you choose to put into the world.
Founded by Joseph Usiagwu in 2022, CuratedbyJU connects fashion with a wider creative practice. Our work moves between collections, styling, garment production and experiences, with identity at its centre.
Follow the journey ↗An invitation / Founding users
YUSEF.
A personal fashion experience.
Built around understanding you.
Your style. Your lifestyle. Your wardrobe. The way you want to show up.
Introduce yourself through the Yusef founding user profile, and help us understand what you want from your first experience.
Create your founding profile ↗Opens Google Forms. The profile asks about your style, wardrobe needs, preferences and contact details.
05 / Make something meaningful
Let's create.
A collection, a campaign, a collaboration.
Tell us what you have in mind.